Design is a powerful tool, it allows for environmental, ethical and social impacts on society. As a designer, the challenge lies in developing a dialogue with an audience in a saturated market. Creating a synergy between resources and ideas, in order to succinctly and authentically communicate my design concepts.
In this profession, I have developed a unique perception based on my personal journey. It is important to be open-minded in order to holistically solve a problem. Design should be fluid, quaint, revitalising, utilitarian and challenge convention in an intuitive experience.